Retail · Pennine Cycles
Pennine Cycles uses Trusted Service Awards to grow and build team pride
A Yorkshire bike retailer turned its ReviewMeter Trusted Service Award into a year-long marketing asset and a morale boost for the workshop team.
“The award sits behind the till and on every email we send. Customers ask about it, and the workshop team reads the reviews out on Friday afternoons.”
The challenge
Pennine competes with national chains on price. Its edge is service, but that was hard to prove to first-time buyers online.
The solution
Pennine collects service and product reviews after every sale and workshop job. Its Trusted Service Award badge appears in the header, on invoices and in Google Shopping ads.
The result
Online revenue grew 28% in the award year, and workshop bookings from out-of-area customers doubled.
+28%
online revenue
2x
workshop bookings from outside the region
12,400
verified reviews collected
Published 13 Jan 2026
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