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Brands & Manufacturers · Bramble Pet Foods

How Bramble Pet Foods uses AI to reach three-quarters of its customers

With AI Replies and WhatsApp collection, Bramble now responds to 76% of reviews within a day, up from 12%, and has doubled its reviews per order.

76%of customers get a personal reply

Our customers talk about their dogs like family. Replying to every review used to be impossible for a team of four. Now every single reviewer hears back from us.

Tom Ashcroft, Founder, Bramble Pet Foods

The challenge

Bramble sells subscription dog food direct to consumers. Review volume grew 4x in a year, but the small team could only reply to about one in eight reviews, and slow replies were hurting retention.

The solution

AI Replies drafts a personalised response to every review in Bramble's tone of voice for a one-click approval. WhatsApp invitations replaced email for repeat customers, lifting response rates from 6% to 21%.

The result

76% of reviews receive a reply within 24 hours. Reviews per order doubled, and customers who received a reply renew their subscription 14% more often.

2x

reviews per order

21%

WhatsApp response rate

+14%

renewal rate after a reply

Published 6 Jul 2026

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