Brands & Manufacturers · Bramble Pet Foods
How Bramble Pet Foods uses AI to reach three-quarters of its customers
With AI Replies and WhatsApp collection, Bramble now responds to 76% of reviews within a day, up from 12%, and has doubled its reviews per order.
“Our customers talk about their dogs like family. Replying to every review used to be impossible for a team of four. Now every single reviewer hears back from us.”
The challenge
Bramble sells subscription dog food direct to consumers. Review volume grew 4x in a year, but the small team could only reply to about one in eight reviews, and slow replies were hurting retention.
The solution
AI Replies drafts a personalised response to every review in Bramble's tone of voice for a one-click approval. WhatsApp invitations replaced email for repeat customers, lifting response rates from 6% to 21%.
The result
76% of reviews receive a reply within 24 hours. Reviews per order doubled, and customers who received a reply renew their subscription 14% more often.
2x
reviews per order
21%
WhatsApp response rate
+14%
renewal rate after a reply
Published 6 Jul 2026
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