Travel & Tourism · Oakhaven Homes
Oakhaven Homes let customer data lead and gained a 52% uplift in transactions
Oakhaven used Product Sentiment and syndication to rebuild its holiday-home listings around what guests actually praised, and bookings followed.
“We assumed guests cared most about location. The data said hot tubs and welcome hampers. We changed the listings and the bookings changed with them.”
The challenge
Oakhaven manages 900 holiday lets. Listings were written by owners and rarely reflected what guests loved. Conversion on listing pages had plateaued.
The solution
Product Sentiment surfaced the themes driving five-star reviews for each property. Oakhaven rewrote its top 200 listings around those themes and syndicated verified reviews to partner booking sites.
The result
Transactions on rewritten listings rose 52% year on year. Syndicated reviews now appear on four partner sites, contributing 18% of new bookings.
+52%
transactions on rewritten listings
200
listings rebuilt from review data
18%
of bookings via syndicated reviews
Published 20 Mar 2026
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